Top Travel Searches
As an industry, the travel business always faces cutthroat competition. To survive this competition, most travel companies try to lure their customers through highly optimized search engine techniques. The success mantra in the travel industry is simple: a perfect blend of powerful storytelling, innovative technology, and ideal search engine optimization.
The first two steps can only be possible to achieve, once you know the key to the last step: ‘keywords’. In a highly competitive world, staying ahead with the perfect keywords is what matters. There are several keywords that can help a travel company win its target audience.
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Popular Travel Searches
People generally start searching with the most generic travel words. Then, as their requirement get more specified. They narrow their search down to the target elements. The keywords start to become even simpler like ‘hotels’, ‘flights’, ‘travel city’, ‘airlines’ etc. In the next round of searches, people add up keywords to it. For example, ‘cheap airline for city name’, ‘hotel in city name’, ‘flights city name’. The next most popular searches include ‘vacation packages’ with the city names. Some also look for ‘travel news’ and ‘budget travel’ options.
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Some of these keywords are high-intent keywords. A marketer can always depend on using these keywords properly. Just the relevant travel keywords should be used for this purpose so that people arrive at the intended website directly through their search. The popular keywords to be optimized for a particular travel company should be chosen based on what services they offer. If they are offering luxury services, then keywords like ‘cruise’, ‘cruise package’ etc. should be optimized for SEO services.
Travel Trending Searches
The trends of ‘workation’ trips (business plus travel) are increasing these days as people are really busy. So, most people are going to search with ‘business trips’ and ‘business location’ for these kinds of visits. Road trips are also becoming familiar these days. Many are also searching for ‘road trips for family and friends and ‘road trip budget’ etc. to plan their trip accordingly.
With time, people are also becoming more and more responsible towards the environment. So, eco-friendly tourism is also being promoted a lot. So, searches like ‘eco-friendly travel’, ‘responsible travel’, ‘travel to remote places’ etc. are going to be trending for some time now. The vloggers also prefer going for such tours to explore the culture of a particular place, which attracts tourists to that place.
Another trend that is quite popular right now is solo travel. So, searches like ‘best solo travel destinations’, ‘safe solo travel destinations for women’, ‘solo travel itinerary city name’ is always popular. People also prefer backpacking these days. So, ‘backpacking in city name’ ‘hostels city name’ are also important keywords.
Top Searched Travel Keywords
To accomplish proper growth in business, one needs to understand how optimizing the proper keywords can help the business to reach the desired target group. It is always wise to use keywords that have low competition but high search volumes. This is why identifying the high intent keywords is important.
One of the most searched travel-related keywords globally is ‘best travel credit card’. Related to this search, searches like ‘best travel’, ‘best for travel’, ‘best at travel’ and ‘travel best bet’ etc. can also be targeted.
Another aspect related to travel is photography. So, a lot of people also search for ‘best travel camera’, ‘best travel backpack’ etc. The people who go for luxury travel often search for ‘best travel insurance. This is also a very popular travel keyword globally. Finally, ‘best travel app’ is also something a lot of users search for because apps generally are the one-stop solution for all travel needs.
The tendency towards doing complete research before actually taking up the travel is increasing day by day. There was a time when people used to travel whimsically, but not anymore. The idea of research before travel is good news for travel companies as they can target the keywords people search with during their research and accordingly can drive traffic towards their website, as intended. All it takes is to identify the proper keyword and the right optimization of those keywords to actually derive the best result. Optimizing the right travel keywords is now becoming the secret of business growth in the travel industry.
